BRANDING

Hitachi Vantara was created in 2019 as a repositioned company that combined three different companies. This massive effort went to market in less than 5 months. From research to market introduction. Everything from the name on up was part of this business initiative focused on data, speed, and was designed to excite customers about the future of data. The bursting red bars of color were indicative of the fresh new direction the company was taking. 

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