I design event and brand experiences that connect, engage, and perform.
From trade shows and conferences to launch events, signage, presentations, and environmental graphics, I create cohesive event systems that help brands show up clearly, professionally, and memorably.
Designing Brands That Come to Life
NEXT Conference Series
NEXT 2017
NEXT 2018
NEXT 2019
Contributed to the creative development of three consecutive NEXT global conferences, helping extend the Hitachi Vantara brand across keynote experiences, environmental graphics, executive programs, digital campaigns, presentations, and attendee communications.
Role: Senior Visual Designer
Scope: Event Identity, Environmental Graphics, Stage Design, Executive Programs, Digital Marketing, Social Media, Presentation Design, Printed Collateral, Signage, Wayfinding, and Event Style Guide.
The Challenge
Create a recognizable conference brand that could evolve year after year while maintaining consistency across event marketing, signage, presentations, digital communications, and the attendee experience. Each conference needed to feel fresh and relevant while reinforcing the overall NEXT brand.
The Solution
Designed a flexible visual system that balanced consistency with annual differentiation. By developing scalable branding, graphics, presentation templates, signage, environmental design, and marketing collateral, each conference delivered a cohesive attendee experience while strengthening brand recognition across the 2017, 2018, and 2019 series.
Global Leadership Meeting
One of my favorite projects was creating the "Ignite" event identity for Hitachi's Global Leadership Meeting, bringing the theme to life across presentations, signage, credentials, environmental graphics, and attendee communications.
The Challenge
Develop an event identity that energized global leadership while remaining flexible enough to scale across keynote sessions, breakout rooms, executive communications, and branded environments.
The Solution
Created a bold, expressive visual identity that unified every attendee touchpoint—from credentials and presentations to room graphics, signage, and environmental branding—delivering a cohesive and memorable leadership experience.
Role: Senior Visual Designer
Scope: Event Identity, Environmental Graphics, Wayfinding, Signage, Presentation Design, Printed Collateral, Attendee Credentials, Room Graphics, Style Guide, and Experiential Branding
Hitachi Social Innovation Forum (HSIF)
Contributed to the development of the HSIF event brand guidelines and applied the visual system across digital channels, presentations, and virtual event materials to create a cohesive online conference experience during the COVID-19 pandemic.
The Challenge
Deliver a cohesive global conference experience in a fully virtual environment, where every attendee interaction depended on clear, engaging, and consistent digital communications.
The Solution
Applied the HSIF brand guidelines across web, social, presentations, and virtual event assets, creating a unified visual experience that connected attendees across every digital touchpoint.
Role: Senior Visual Designer
Scope: Event Identity, Brand Guidelines, Digital Marketing, Virtual Event Experience, Presentation Design, Keynote Graphics, Social Media, Email Campaigns, Motion Graphics, Digital Assets, Templates, Experiential Branding