A strong brand starts with a clear idea, distilled into something simple and memorable. These are some of the identities I've built over the years, and a few of the stories behind them.
From startups to enterprise brands
Selected Projects
Designing a more accessible future, one home at a time.
I partnered with Rooted Homes to bring their annual auction to life through a cohesive visual experience that connected their mission to the moment. From the main auction banner to supporting digital and event materials, I focused on creating a warm, approachable aesthetic that highlighted both the homes and the people behind them. The goal was to make the experience feel inviting, clear, and memorable, helping drive engagement and support for their work in expanding access to homeownership.
Helping Local Businesses Grow
Merchant Services of Central Oregon needed a professional, approachable brand that reflected its commitment to helping local businesses optimize payment processing. I developed a cohesive visual system that included business cards, brochures, and supporting brand elements, creating a consistent look and feel across customer touchpoints.
From startup to national brand
A fast-growing teeth whitening company built around a simple idea—professional results in just 20 minutes. I worked with the founder from the beginning to develop the logo, branding, website, and marketing materials, creating a system that scaled across dental offices nationwide.
Built from the ground up both on and off the bike
I partnered with Bike Dojo from day one, shaping everything from brand identity and marketing materials to the in-studio experience. From flyers and signage to teaching spin classes myself, this was a true community - driven brand built to move people—literally.
A brand designed to
grow with the business
I worked hand in hand with the spa owner to develop the logo, branding, and ongoing marketing materials, creating a consistent visual system that could easily expand as the business grew. Over time, this supported everything from brochures and promotions to in-spa signage and print materials—all staying cohesive and on brand.
Getting people back
to doing what they love
I collaborated with this Santa Cruz chiropractic and physical therapy practice to create a cohesive brand and marketing system centered around movement, recovery, and performance. Across print, web, and in-office materials, the goal was to keep everything clear, consistent, and focused on helping patients—especially active individuals—get back to peak performance.
Science that protects what matters
I worked closely with CrossLink from the start to build a brand around Coval Molecular Coatings. Their technology bonds to surfaces, helping extend the life of buildings and infrastructure. I translated that complexity into clear, approachable marketing and visuals.
